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Wine Label Design Development: A Look Into The Past

Chateau Haut-Brion has been producing wines since the 16th century. And for many years now, the label has one and the same image - a building from the estate, in which this chateau is located. In our time, the design has practically not changed: all the same, this Gothic building adorns the wine labels, revealing to the buyer a history of several centuries. Undoubtedly, this brand has a solid reputation.

Each manufacturer has its own priorities in the design of the wine bottle. Someone focuses on history and time-honored quality, like Chateau Haut-Brion, while other wineries have beautiful design solutions to attract the consumer.These wine bottles clearly have a noble purpose - to remind the buyer of the Baroque era, when delicate lace, curls and such modest gilding were in fashion.

The wine labels and container designer Millesime chose a different path - no patterns, but the relief of the form, as if it were a polished ebony figurine. The matte finish contrasts beautifully with the golden emblem.The creative design of the wine helps to stand out from the competition and calls for attention. To do this, you need to focus on a chip that will arouse consumer interest.

in order to create a label, brands often hold design contests. In this case, the design of the bottle became part of one of the unspoken competitions. The label, as it were, conveys the thought: "a classic recipe, like grandma's." Those who gravitate towards tradition may be interested in this label design. The price of the goods is unlikely to hit the buyer's wallet.

bottles of which are packed in wrapping paper. According to the creator of the brand, the goal of this design is to convey to the consumer a beautiful story about the labels brands from Ukraine often focus on history and heroic stories from the past. Let's consider the most popular brands

The main differences of the wine label of the company are the emblem in the form of a lion and the company seal. The designers clearly did not overload the composition with redundant details.the firm approached the development with creativity. A clear and pleasant font, color combinations and a signature made for an exclusive batch.

Analyzing other wine labels of the brand, you will notice that the colors of the label are consistent with the color of the wine without losing the concept of the company. And on the bottles of "Monte Cote" cats are depicted, which is in demand because of the pictures with fluffy pets.

The consumer easily recognizes the bottle from this winery by the emblem depicted on the product. Interestingly, bottles of wine at an affordable price have a light label depicting a historic estate where the vineyards are located. But the more elite the wine, the more modern the design of this brand looks.


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